comScore Reports November 2011 U.S. Mobile Subscriber Market Share

One-third of Mobile Subscribers Access Social Networking on Mobile DevicecomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending November 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.6 percent market share. Google Android continued to capture share in the smartphone market to reach 46.9 percent market share.OEM Market ShareFor the three-month average period ending in November, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.6 percent of U.S. mobile subscribers (up 0.3 percentage points), followed by LG with 20.5 percent share and Motorola with 13.7 percent share. Apple strengthened its position at #4 with 11.2 percent share of total mobile subscribers (up 1.4 percentage points), while RIM rounded out the top five with 6.5 percent share.Top Mobile OEMs3 Month Avg. Ending Nov. 2011 vs. 3 Month Avg. Ending Aug. 2011Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+Source: comScore MobiLens Share (%) of Mobile SubscribersAug-11 Nov-11 Point ChangeTotal Mobile Subscribers 100.0% 100.0% N/ASamsung 25.3% 25.6% 0.3LG 21.0% 20.5% -0.5Motorola 14.0% 13.7% -0.3Apple 9.8% 11.2% 1.4RIM 7.1% 6.5% -0.6Smartphone Platform Market Share91.4 million people in the U.S. owned smartphones during the three months ending in November, up 8 percent from the preceding three month period. Google Android ranked as the top smartphone platform with 46.9 percent market share, up 3.1 percentage points from the prior three-month period. Apple maintained its #2 position, growing 1.4 percentage point to 28.7 percent of the smartphone market. RIM ranked third with 16.6 percent share, followed by Microsoft (5.2 percent) and Symbian (1.5 percent).Top Smartphone Platforms3 Month Avg. Ending Nov. 2011 vs. 3 Month Avg. Ending Aug. 2011Total U.S. Smartphone Subscribers Ages 13+Source: comScore MobiLens Share (%) of Smartphone SubscribersAug-11 Nov-11 Point ChangeTotal Smartphone Subscribers 100.0% 100.0% N/AGoogle 43.8% 46.9% 3.1Apple 27.3% 28.7% 1.4RIM 19.7% 16.6% -3.1Microsoft 5.7% 5.2% -0.5Symbian 1.8% 1.5% -0.3Mobile Content UsageIn November, 72.6 percent of U.S. mobile subscribers used text messaging on their mobile device, up 2.1 percentage points. Downloaded applications were used by 44.9 percent of subscribers (up 3.3 percentage points), while browsers were used by 44.4 percent (up 2.3 percentage points). Accessing of social networking sites or blogs increased 2.1 percentage points to 33.0 percent of mobile subscribers. Game-playing was done by 29.7 percent of the mobile audience (up 1.2 percentage points), while 21.7 percent listened to music on their phones (up 1.0 percentage points).Mobile Content Usage3 Month Avg. Ending Nov. 2011 vs. 3 Month Avg. Ending Aug. 2011Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+Source: comScore MobiLens Share (%) of Mobile SubscribersAug-11 Nov-11 Point ChangeTotal Mobile Subscribers 100.0% 100.0% N/ASent text message to another phone 70.5% 72.6% 2.1Used downloaded apps 41.6% 44.9% 3.3Used browser 42.1% 44.4% 2.3Accessed social networking site or blog 30.9% 33.0% 2.1Played Games 28.5% 29.7% 1.2Listened to music on mobile phone 20.7% 21.7% 1.0About MobiLensMobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.About comScorecomScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.