Personalized mobile services for Vodafone Egypt subscribers

Operator upgrades its One-NDS platform provided by Nokia Siemens Networks to better manage subscriber data.

Subscribers of Vodafone Egypt, the country’s largest telecom operator, will soon enjoy a host of customized services. The operator is upgrading its subscriber data management system built on the One-NDS platform provided by Nokia Siemens Networks. This will enable Vodafone Egypt to speed up the process of launching new, targeted services.

“With a fast growing emerging market, characterized by increased uptake of smartphones and tablets, subscribers are looking for more, highly personalized services,” said Tony Dolton, chief technical officer, Vodafone Egypt. “Staying competitive demands introduction of new features and services at a faster pace. With its simplified architecture and high resilience, Nokia Siemens Networks’ One-NDS platform will enable us to do just that.”

“Vodafone Egypt understands the importance of investing in technology and solutions to improve network quality and enhance customer experience. This implementation will provide the base for a more efficient and flexible management of subscriber data,” added Sharaf El-Din Mohamed, head of the Vodafone Egypt customer team at Nokia Siemens Networks. “This project is a huge step forward for Vodafone Egypt to be able to analyze current market segments, while improving subscriber loyalty.”

Nokia Siemens Networks is upgrading its comprehensive subscriber data management solution, including the One-NDS platform, and providing its Home Location Register (HLR), and Mobile Number Portability (MNP). The One-NDS platform unifies fragmented data into a single repository and is more efficient than having multiple databases for different front-end applications such as HLR and MNP. The solution makes it easier to create and launch new services, and enhances Vodafone’s operations and processes, leading to a faster and higher return on investment.

Nokia Siemens Networks’ NetAct network management system will enable effective monitoring, management and optimization of Vodafone Egypt’s network. Under the contract, the company is providing consulting and care services that include hardware and software maintenance and competence development. Nokia Siemens Networks is also responsible for the entire project management.

About Vodafone Egypt

Vodafone Egypt is a total telecommunications provider, covering a wide array of voice and data exchange services, as well as 3G, ADSL and broadband Internet services.

Launched in 1998, Vodafone Egypt supported by Vodafone Group’s know-how and its own local market research provides innovative products perfectly suited for its customers.

The leading Vodafone Egypt spirit and its ever broadening network have paved the way for numerous investment opportunities and world-class continuous customer support.

Vodafone investments in Egypt are an evident reflection of its commitment to its civic involvement for a stronger market foothold, both on the short and long terms.

Another giant step for Vodafone Egypt was its close matching of its own corporate policy with local government policy through the provision of job opportunities for young graduates, exporting high-tech products and the launch of its renowned call center in Egypt. The call center has leaped from success to success ever since its inception in 2006, particularly when Vodafone Egypt signed call center contracts with Vodafone Australia, New Zealand and lately the UK to provide top-notch customer and technical support for customers in these countries. This international expansion further sealed the confidence of Vodafone Group in its Egyptian counterpart for the provision of call center services of world quality and standards, and its trust in the ever expanding possibilities of the Egyptian youth.

About Nokia Siemens Networks

Nokia Siemens Networks is a leading global enabler of telecommunications services. With its focus on innovation and sustainability, the company provides a complete portfolio of mobile, fixed and converged network technology, as well as professional services including consultancy and systems integration, deployment, maintenance and managed services. It is one of the largest telecommunications hardware, software and professional services companies in the world. Operating in 150 countries, its headquarters are in Espoo, Finland. www.nokiasiemensnetworks.com