LG's Hilarious Flat-Screen Commercial Best Ad Of The Year - So Far

That’s according to Copyranter who writes, “It’s a little long, but I guess the agency figured :30 wasn’t long enough to set-up the joke, and so they needed to extend it to a minute for a possible broadcast buy. And thank you, agency and client, for not ruining the moment with a honking LG logo.”

It is very clever. Then again, I’m a big fan of LG (and I’m biased having just bought my own very thin 42″ LG LED TV which I’m very happy with.) In any case, it’s a smart, funny spot in a sea of overly flashy gadget ads.

Brief note: It used to be that people would wait all year for the clever Super Bowl ads. These days, the Super Bowl tends to have a very disappointing array of ads and it’s much easier to find the best of the bunch on Youtube and at blogs like Copyranter. This, I suspect, is a sign of evolution.

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