Furious Apple fans hurl eggs at Beijing store after it cancels iPhone 4S launch because crowd was so big

Apple always want a reaction when one of their new products launch, although they probably weren't hoping for the angry scenes which erupted in China today.

Frustrated customers threw eggs at Apple's flagship Beijing store after its opening for the Chinese launch of the iPhone 4S was cancelled due to concerns over the size of the crowd.

Apple reacted to the scuffle by postponing iPhone 4S sales in its mainland China stores to protect the safety of customers and employees.

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Crowd control: A man yells at a security guard after the guard tried to remove a member of the crowd at the Apple store in Beijing after the launch of the iPhone 4S was cancelled due to concerns over the size of the crowd


Long wait: About 2,000 people turned up to the launch but the crowd erupted after the store failed to open on schedule at 7am and an Apple employee announced that their stock was finished


Some of the crowd were so angry at the news that they threw eggs at the Apple store windows


Chaos: Police struggle to hold back the hordes of people who had turned out for the launch

It said the phone will still be sold online and through its local carrier.

Customers including migrant workers hired by touts in teams of 20 to 30 to buy iPhones for resale at a mark-up to Chinese gadget fans waited overnight in freezing weather at the Apple store in Beijing's eastern Sanlitun district.

The crowd erupted after the store failed to open on schedule at 7am.

Some threw eggs and shouted at employees through the windows.

A person with a megaphone announced the sale was cancelled. Police ordered the crowd to leave and sealed off the area with yellow tape.

Employees posted a sign saying the iPhone 4S was out of stock.


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'We were unable to open our store at Sanlitun due to the large crowd and, to ensure the safety of our customers and employees, iPhone will not be available in our retail stores in Beijing and Shanghai for the time being,' said Apple spokeswoman Carolyn Wu.


People in the crowds were restrained and one lady was seen being dragged away by police after apparently refusing to leave the Apple store


Injured: A lady who was in the crowd was taken by medical staff to an ambulance on a stretcher

Other Apple stores in China opened today and Ms Wu said the iPhone 4S quickly sold out.

She said the phone will still be sold in China through Apple's online store, its local carrier China Unicom and retailers which are authorised resellers.
Ms Wu declined to comment on what Apple might know about touts buying iPhones for resale.

China is Apple's fastest-growing market and 'an area of enormous opportunity', chief executive Tim Cook said in October.

He said quarterly sales were up nearly four times over a year earlier and accounted for one-sixth of Apple's global sales.

Apple's iPhones are hugely popular in China and stores are mobbed for the release of new products.

iPhones are manufactured in China by an Apple contractor but new models are released in other countries first.

That has helped to fuel a thriving 'grey market' in China for phones smuggled in from Hong Kong and other markets.


Closed: Police ordered the crowd to leave and sealed off the area with yellow tape

Last May, the Sanlitun store was closed for several hours after a scuffle between an employee and a customer during the release of the iPhone 4, the previous model in the series.

Customers began gathering outside the Sanlitun store yesterday afternoon.

People in the crowd said the number grew to as many as 2,000 overnight but many left before dawn after word spread that the store opening would be cancelled.

There were about 350 people left when the protest erupted after 7am.

'On the one hand there is poor organisation and on the other there were just too many people,' said a man outside the Sanlitun store today, who would give only his surname, Miao.

'I don't think they prepared well enough.'

Another man who refused to give his name said he was a migrant labourer who was paid 100 yuan (£10.30) to queue overnight.

Others in the crowd said touts had organised groups of 20 to 30 migrant workers to buy phones or hold places in the queue.

Organisers held coloured balloons aloft to identify themselves to their workers.

Others said they were waiting to buy the phone for themselves.

'I just like the 4S,' said Zhu Xiaodong, a Beijing resident. He said he was upgrading from the previous iPhone 4 model.

source